Chorion Silver Lining
MAKE WAY FOR NODDY

Chorion Silver Lining, Inc. is the US subsidiary of Chorion, a leading owner and manager of classic literary-based brands with worldwide appeal. Its Childrenís division directs global entertainment and merchandising for Chorion-owned brands including Enid Blytonís Noddy and Roger Hargreavesí Mr. Men and Little Miss series.

Chorion sought to increase brand awareness and station pickup of the PBS Kids Preschool series MAKE WAY FOR NODDY in the US.

Through an exciting and stimulating campaign, PoGo Promotions was able to raise station carriage and expand outreach. PoGo Promotions is currently working to bring the adventures of the little wooden boy and his friends in Toyland to a public television station near you.


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Our roots in public television extend far and deep. From massive launch parties to grassroots campaigns, we've done it all. Here are just a few of the many successful shows we launched:


Back To The Floor
Children's Hospital
Foreign Exchange With Fareed Zakaria
History Detectives
Life 360
Raising Cain
The New Heroes
Windsor Castle: A Royal Year